How much does an SMS campaign cost?

Use the current SMS unit price on the pricing page and multiply it by the billable message units in your campaign. For example, 1,000 recipients receiving one SMS unit each at ₦7 per unit gives a message cost of ₦7,000.

Message length and character encoding affect the number of units. Review the composer counter and your campaign settings before sending so the message and budget stay aligned.

Check current channel pricing →