First Name Merge Tag – {{ .Subscriber.FirstName }}
This merge tag pulls the first name of the recipient as stored in your contact list. It’s perfect for creating a friendly and approachable tone in your communication.
Use Cases:
- Sending casual emails or SMS where addressing by the first name feels natural.
- Automating greetings in promotions, reminders, or thank-you messages.
- Enhancing customer engagement through familiarity.
Example Usage:
Hi {{ .Subscriber.FirstName }}, we’re excited to share a special offer just for you!
Result:
Hi Adrian, we’re excited to share a special offer just for you!
API Integration:
When using the API, you can dynamically pull the subscriber’s first name into your campaigns.
Example Code:
