Merge Tags
Save the custom field as a contact attribute, using the same key in your forms, imports and integrations. Select that field through the relevant personalization control and check a preview with a contact that has a value for it.
Choose the last-name field from the personalization controls supported by the editor. Confirm that your contact data contains the required name value, then preview the message before sending it to the full audience.
Choose the first-name field from the personalization controls in the campaign or template editor. Check that the selected contacts have a usable name value and review a sample message before sending.
Use the full-name field from the editor’s personalization options to address the customer by name. Review how that field is populated in your contact records and check the final message with a representative contact.
Use the Personalization controls in the relevant editor to see the fields available for that message. Your contact name and saved custom attributes provide the customer-specific values. Keep attribute keys consistent and test fields that may be empty for some recipients.