Loyalty
A loyalty programme gives customers a repeatable reason to engage with your business. Define the actions that earn value, the points or benefits customers accumulate and the rewards they can work towards.
Connect the programme to customer records so your team can understand participation and plan relevant follow-up.
Start with the customer behaviour you want to encourage, such as repeat purchases or another measurable engagement. Define the earning event and the value associated with it, then make the rule easy for customers to understand.
Use consistent event references when connecting your application so the programme can track the intended activity.
Loyalty manages an ongoing programme around customer activity, progress and benefits. Rewards manages the incentive or fulfilment experience attached to a qualifying action.
Use them together when you want customers to build value over time and redeem or receive a tangible reward.
Yes. Use the documented Loyalty and SDK integration workflows to connect customer identity, earning events and the member experience to your product.
Agree on the customer identifier and event data first, then test how activity appears in the programme before rolling it out to your audience.