Push Notifications
Connect the website or app that will receive notifications and collect the appropriate push subscription or device identity. Your audience needs that connected identity so the notification can reach the right device.
Then create a Push campaign with a clear title, message and destination, select the audience and review the send.
Use a short title, a useful message and a destination that matches the notification. A product update should open the relevant product screen; an offer should lead to the appropriate page.
Choose an audience segment for whom the message is relevant and review the preview before sending. Push works best when the next action is immediately clear.
Yes. Use promotional Push for relevant offers, product announcements and reactivation. Use transactional Push for timely updates related to an account, order or other customer event.
Build the audience and destination around the purpose of the notification, and connect application events through the documented API or SDK workflow.
Open the Push campaign analytics and review the sending, delivery and engagement data provided for that campaign. Compare the results with the audience, message and destination you selected.
Use those insights to improve the next notification and connect campaign reporting to the customer action you want to encourage.