Give customers a reason to keep coming back.
Create a points-based loyalty programme with member balances, expiry controls, referral rewards, and retention workflows connected in one platform.
Retention through recognition
Keep programme status, points names, member balances, expiry rules, and customer activity visible to your retention team.
Build loyalty into the customer journey, not beside it.
Define the points name customers see, choose when the programme is active, and decide whether unused points should expire.
Member balances and outstanding points remain visible so retention campaigns can respond to real customer activity.
A practical foundation for customer loyalty.
Programme control
Move programmes between draft, active, and paused states.
Branded points
Choose a points name that makes sense to your customers.
Member balances
Track members, issued points, and outstanding balances.
Expiry rules
Set optional points expiry periods to support timely re-engagement.
Connect loyalty to acquisition and retention workflows.
Loyalty becomes more useful when points are connected to the actions, campaigns, and relationships that create repeat business.
Reward advocacy
Connect referral programme awards directly to loyalty points.
Respond to balances
Use member and outstanding-point data to shape retention follow-up.
Manage lifecycle timing
Use expiry rules and customer activity to create a clear next action.
Frequently asked questions
Can I choose the name of the loyalty points?
Yes. Each programme can use the points name customers already recognise.
Can loyalty points expire?
Yes. You can configure an optional expiry period in days.
Can referrals award loyalty points?
Yes. Referral programmes can issue loyalty points to advocates, referred customers, or both.
What can the team monitor?
Teams can monitor programme status, members, outstanding balances, and recent programme activity.
Give customers a reason to return.
Launch a loyalty programme that connects points, members, referrals, and retention activity.