Last Name Merge Tag – {{ .Subscriber.LastName }}
This merge tag pulls the last name of the recipient. It’s suitable for formal or business-like communications.
Use Cases:
- Addressing recipients formally in professional emails or SMS.
- Customizing notifications or official communications.
- Building trust through a professional tone.
Example Usage:
Dear Mr. {{ .Subscriber.LastName }}, we’re writing to inform you about your account status.
Result:
Dear Mr. Smith, we’re writing to inform you about your account status.
API Integration:
The API fetches the subscriber’s last name for precise and professional personalization.
Example Code:
In this example, the API fetches and inserts the last name stored in the list under the name field for personalized communication.
