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List of Merge Tags

There are several merge tag template functions and expressions that can be used in campaign and template bodies. They are written in the form {{ .Subscriber.Email }}, that is, an expression between double curly braces {{ and }}.

Subscriber fields

Expression Description
{{ .Subscriber.UUID }} The randomly generated unique ID of the subscriber
{{ .Subscriber.Email }} E-mail ID of the subscriber
{{ .Subscriber.Name }} Name of the subscriber
{{ .Subscriber.FirstName }} First name of the subscriber (automatically extracted from the name)
{{ .Subscriber.LastName }} Last name of the subscriber (automatically extracted from the name)
{{ .Subscriber.Status }} Status of the subscriber (enabled, disabled, blocklisted)
{{ .Subscriber.Attribs }} Map of arbitrary attributes. Fields can be accessed with ., eg: .Subscriber.Attribs.city
{{ .Subscriber.CreatedAt }} Timestamp when the subscriber was first added
{{ .Subscriber.UpdatedAt }} Timestamp when the subscriber was modified
Expression Description
{{ .Campaign.UUID }} The randomly generated unique ID of the campaign
{{ .Campaign.Name }} Internal name of the campaign
{{ .Campaign.Subject }} E-mail subject of the campaign
{{ .Campaign.FromEmail }} The e-mail address from which the campaign is being sent

Functions

Function Description
{{ UnsubscribeURL }} Unsubscription and Manage preferences URL. Ideal for use in the template footer.
{{ MessageURL }} URL to view the hosted version of an e-mail message.
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