How do I track SMS campaign links with UTM tags?

Add UTM parameters to the destination URL so your website analytics can identify visits from the campaign. Use a consistent source, medium and campaign name across the links you want to compare.

For example, a link can use ?utm_source=yournotify&utm_medium=sms&utm_campaign=october_offer. If the URL already has query parameters, add the tags using &.

Open the final link and confirm that the destination loads correctly. Review website visits and conversions alongside the Yournotify campaign report.