Email marketing is a powerful way to connect with customers and keep them updated on your business’s promotions, vision, and company accomplishments. However, if your email campaigns are not successful, you will lose out on revenue and customers. This can…
Digital marketing is the new online channel that compresses the whole scheme of advertising into a cheaper, and more precise package for businesses in Nigeria. So far, it produces the highest quality of results and still the most affordable solution…
Digital transformation in Nigeria is a big thing now, and brands are leveraging every possible digital channel to connect with their customers. One of the cheapest and most effective ways of building customer engagement is no doubt email marketing, and…
According to marketers, email open rates and click-through rates are the most important email marketing metrics. Deliverability is not given enough attention, with only 35% of respondents monitoring the delivery rate of their newsletters. Let's do a quick Quick Definition…