Email marketing is a powerful way to connect with customers and keep them updated on your business’s promotions, vision, and company accomplishments. However, if your email campaigns are not successful, you will lose out on revenue and customers. This can…
You can devote enough time, effort, and focus to creating the best marketing email. However, it would be useless if you couldn't deliver it to your recipients' inboxes. Most frequently, marketing communications go in the spam folder of email inboxes.…
You have an amazing event idea coming up and you are putting together the perfect event—you have the best venue scheduled, reputable guest speakers lined up, and top-notch vendors ready to offer their services. You just need to figure out…
Digital marketing is the new online channel that compresses the whole scheme of advertising into a cheaper, and more precise package for businesses in Nigeria. So far, it produces the highest quality of results and still the most affordable solution…
To create lasting loyalty, you need to dig deeper to understand your customers. Read on for strategies on how to to forge meaningful relationships with your customers. Understanding customer needs, providing good service, handling customer complaints well and staying in…
Digital transformation in Nigeria is a big thing now and brands are leveraging every possible digital channel to connect with their customers. One of the cheapest and most effective way of building customer engagement is no doubt email marketing and…
According to marketers, email open rates and click-through rates are the most important email marketing metrics. Deliverability is not given enough attention, with only 35% of respondents monitoring the delivery rate of their newsletters. Let's Do A Quick Definition Email…