Bulk SMS has been a cornerstone of communication for Nigerian businesses for years. Banks send OTPs, schools send exam reminders, fintechs send payment alerts, and betting companies send daily odds. It works — SMS has a 90%+ open rate and…
Short Message Peer-to-Peer (SMPP): The Engine Behind SMS Communication Short Message Peer-to-Peer (SMPP) is a protocol that allows third-party applications to interact with Short Message Service Centers (SMSCs) to send and receive SMS messages. Essentially, it's the behind-the-scenes technology that…
In a world increasingly saturated with digital content, the challenge for marketers has never been clearer: delivering personalised, timely, and impactful communication that drives results. Email and SMS marketing are two of the most effective channels for directly reaching customers.…
In 2025, SMS marketing remains one of the most powerful tools for e-commerce businesses to connect with their audience. With its near-instant delivery, high engagement rates, and 98% open rate (compared to email’s 20%), SMS marketing continues to dominate as…
Effective communication with customers is critical for success in today's competitive digital landscape. While email, social media, and paid ads dominate the marketing conversation, bulk SMS marketing has proven to be an equally powerful, yet often underutilised, tool for driving…
Digital marketing has revolutionised advertising, offering businesses in Nigeria a cost-effective, targeted, and results-driven approach to reaching their audiences. As the digital space evolves, agencies play a crucial role in helping brands navigate complex digital landscapes. If you're looking for…
To create lasting loyalty, you need to dig deeper to understand your customers. Read on for strategies on how to forge meaningful relationships with your customers. Understanding customer needs, providing good service, handling customer complaints well, and staying in regular…
Whether you’re a small business looking to scale your business or a large enterprise wanting to refine your marketing strategy for market expansion, marketing automation software can streamline your processes and drive growth. They leverage data and artificial intelligence to…
In the competitive real estate market, standing out and engaging with potential clients effectively can make or break your business. With the rise of mobile technology, SMS marketing has emerged as a powerful tool for real estate agencies to connect…
In today’s digital-first world, Nigerian churches are embracing SMS as a game-changing tool to stay connected with their congregations. With its simplicity, immediacy, and unparalleled reach, SMS has become an essential part of how churches engage their members and drive…