Connect your application to WhatsApp campaigns and customer updates in Nigeria, Kenya and across Africa. Use approved templates, map customer details into each message and manage connected replies with your team.
Build the integration around the configured sender, the template’s expected content and the event that should produce a customer message.
Use an approved template for the message you want to send, populate its variables and follow the outcome. Bring application-triggered notifications and customer conversations into a coordinated workflow.
Use the account’s WhatsApp connection and the access required by the documented API workflow. Verify the sending configuration before integrating customer-facing actions so permission or account setup issues can be resolved without relying on an assumed successful message.
Choose the approved template for the message purpose and map the required values from your application data. Keep the recipient, variables and supported message components explicit so the request produces an understandable update for the intended customer.
Use immediate explicit-recipient requests for transactional updates and the appropriate promotional workflow for audience campaigns. Keeping that distinction in the integration helps your application handle message purpose, audience selection and scheduling without mixing incompatible sending requirements.
Review the API response and retain useful sending references alongside the application event. Use available reporting and documented event options for later review, with explicit handling for validation failures, sender problems or unsuccessful delivery instead of silent automatic retries.
Confirm that the configured connection and intended template can be used by the integration.
Connect application data to the recipient and template content expected by the request.
Retain response and delivery context so the team can investigate a specific customer message.
Setup, use cases and practical answers for your team.
Read setup guides and more FAQs → Explore API documentation →
Connect WhatsApp messaging to application events with approved templates, mapped variables and explicit request handling. Keep sender access, customer permission and delivery context in view so your integration can support a reliable operational workflow.
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