WhatsApp Marketing Campaigns

Run permission-based WhatsApp campaigns with a relevant audience and an approved message template. Prepare the campaign content, sender and timing, then review delivery and incoming customer interest so each offer has a clear next step.

Prepare a WhatsApp offer your audience expects

Bring audience permission, template selection, campaign setup and response handling into one considered marketing workflow.

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Prepare a WhatsApp offer your audience expects.

Bring audience permission, template selection, campaign setup and response handling into one considered marketing workflow.

Build the opted-in campaign audience

Choose lists or segments whose contacts have permission to receive the promotion over WhatsApp. Keep the audience connected to the offer and review the available customer information before preparing a message for a broad or unrelated group.

Choose the approved marketing template

Select the appropriate approved template and complete its content and variables for this campaign. Keep the wording, media and call to action aligned with the offer so the customer can understand both the message and its intended next step.

Review sender, timing and destination

Check the WhatsApp sending configuration, final audience and campaign schedule before activation. Make sure the destination or requested action is ready when the offer arrives, especially when the campaign relates to a launch, event or time-limited promotion.

Prepare for customer replies and results

Review the campaign’s available sending and engagement information, and plan how the team will handle supported incoming customer conversations. Keep follow-up tied to the offer while respecting the reply options and messaging windows available for the customer’s channel.

Get started with WhatsApp Marketing Campaigns.

Start with permission and relevance

Choose an audience that expects to hear from you about the planned offer.

Check the approved message

Review the selected template, variable values, sender and destination together.

Continue the campaign conversation

Use results and supported customer replies to guide a relevant next step.

Frequently asked questions

Setup and everyday use of WhatsApp Marketing Campaigns.

Use contacts with the appropriate WhatsApp messaging permission and the configured audience requirements. A telephone number alone does not establish permission.

Use the appropriate approved WhatsApp template for the marketing campaign and complete its required content correctly.

Supported incoming messages can be handled through the configured conversation connection. Available reply options and windows depend on the channel.

Read setup guides and more FAQs →   Explore API documentation →

Continue the campaign conversation.

Run permission-based WhatsApp campaigns with a relevant audience and an approved message template. Prepare the campaign content, sender and timing, then review delivery and incoming customer interest so each offer has a clear next step.

Get Started