Transactional WhatsApp Messaging

Send WhatsApp updates when an order, booking or account action needs a customer notification. Prepare an appropriate approved template, use the explicit recipient for the event, and keep delivery and supported replies connected to the service context.

Keep WhatsApp service updates specific and useful

Connect the event, customer and approved message format so each update explains a real change rather than becoming a general marketing broadcast.

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Keep WhatsApp service updates specific and useful.

Connect the event, customer and approved message format so each update explains a real change rather than becoming a general marketing broadcast.

Identify the service event and recipient

Start with the order, payment, appointment or account action that requires a notification. Use the customer involved in that event and the details they need to understand the change, keeping the message separate from unrelated audience-based promotions.

Map event details into the template

Choose the appropriate approved template and supply the values relevant to the notification, such as a reference, status or appointment time. Review each variable so the resulting message reads clearly and describes the correct customer action.

Use an immediate transactional request

Submit the event-specific message to explicit recipients with the appropriate transactional setup. Saved audience lists, marketing segments and scheduled promotional sends are separate workflows, so the integration should preserve the service purpose of this customer update.

Review delivery and supported enquiries

Keep the sending record available when a customer asks about the update. Where the configured connection supports replies, use the existing conversation context and permitted messaging window to answer a follow-up question about the same service event.

Get started with Transactional WhatsApp Messaging.

Choose the customer event

Define which action needs a WhatsApp notification and which recipient is involved.

Check the template values

Match the approved format to the event and review the inserted customer details.

Keep service updates connected

Retain delivery information and supported conversation context for customer follow-up.

Frequently asked questions

Setup and everyday use of Transactional WhatsApp Messaging.

Yes. Use the appropriate approved template, configured sender and recipient details for the service event.

Transactional WhatsApp uses immediate sending to explicit recipients. Lists, segments and scheduled marketing sends use a promotional workflow.

Available reply options depend on the customer service window and channel rules shown in the configured conversation workflow.

Read setup guides and more FAQs →   Explore API documentation →

Keep service updates connected.

Send WhatsApp updates when an order, booking or account action needs a customer notification. Prepare an appropriate approved template, use the explicit recipient for the event, and keep delivery and supported replies connected to the service context.

Get Started