Customer retention is the backbone of a successful business. While acquiring new customers is essential, retaining them is what drives long-term profitability. According to Bain & Company, increasing customer retention rates by just 5% can boost profits by 25% to…
In 2025, event marketing has evolved into a sophisticated blend of technology, creativity, and strategy. Whether you're hosting a business conference, launching a new product, or organising a community event, email marketing remains one of the most effective tools for…
Digital transformation in Nigeria has reached new heights, with brands leveraging every possible digital channel to connect with their customers. Among these, email marketing stands out as one of the most cost-effective and impactful methods for building meaningful customer engagement.…
Do you want to know how email marketing can help your logistics company grow revenue, bookings, and marketing efforts, you've come to the right spot. There are several ways to communicate with your audience today, including social media, targeted marketing,…
Do you want to grow your e-commerce business with email marketing in Nigeria? If yes, come along Let's start by defining what email marketing is Email marketing has to do with directly marketing to a group of people through their…
Email marketing offers numerous benefits for fintech startups in Nigeria. It allows you to reach a wide audience, build brand awareness, nurture leads, and drive conversions. With targeted and personalized email campaigns, you can establish credibility, strengthen customer relationships, and…
Both email and SMS marketing can be highly effective in Kenya, but their effectiveness may vary depending on the target audience and the niche of the business. SMS marketing tends to have higher open rates and immediate visibility, making it…
You can devote enough time, effort, and focus to creating the best marketing email. However, it would be useless if you couldn't deliver it to your recipients' inboxes. Most frequently, marketing communications go into the spam folder of email inboxes.…
Email marketing has always been a direct way to communicate with customers, and as a real estate agent, you want to ensure most of your leads convert to paying customers. To create an effective campaign, your audience would have agreed…
In the real estate industry, keeping potential customers up-to-date with real-time pricing and availability of property is essential, hence why email marketing is one of the most effective strategies for real estate, as long as you make sure you’re sending…