When was the last time you followed up with a customer and got a response like, “Oh yes, thanks for the reminder!”? If it’s been a while, you're not alone. Most businesses are missing out on easy wins because they…
SMS marketing continues to be a high-converting, direct communication channel in 2025. With mobile phone penetration at an all-time high globally, businesses that leverage SMS for customer engagement, transactional alerts, and promotional campaigns are seeing strong ROI. Whether you're a…
B2C (Business-to-Consumer) marketing refers to the strategies and tactics that companies use to promote products or services directly to individual consumers. Unlike B2B (Business-to-Business) marketing, which focuses on long-term relationships and complex sales cycles, B2C marketing aims at capturing consumer…
In today's evolving digital world, personalisation isn't just a buzzword anymore; it's the new standard. And nowhere is it more impactful than in industries where real-time decisions shape user experience, like ride-hailing. From Uber to Bolt, Careem, Little Cab, Yango,…
B2B (Business-to-Business) marketing refers to strategies and techniques used by companies to sell products or services to other businesses rather than individual consumers. Unlike B2C (Business-to-Consumer) marketing, which targets individual buyers, B2B marketing focuses on building relationships, providing value, and…
In today’s world, businesses are increasingly turning to digital marketing to reach their audience and drive sales. With over 5.56 billion internet users globally, digital marketing is now a necessity for brands aiming to grow their presence, build relationships with…
SMS marketing continues to be one of the most effective communication channels for businesses, offering high engagement rates and instant reach. As we move into 2025, new trends and data reveal why SMS marketing remains a powerhouse for customer engagement,…
Personalisation is no longer a luxury in this evolving fashion industry; it’s an expectation. Customers demand tailored shopping experiences that align with their unique tastes, preferences, and behaviours. AI for fashion brands has emerged as a game-changer, enabling businesses to…
In today’s fast-paced digital world, businesses rely on Bulk SMS APIs to deliver time-sensitive messages, marketing campaigns, and transactional alerts. A reliable SMS gateway ensures seamless communication, high delivery rates, and cost-effective messaging solutions. This article explores the best Bulk…
Sports betting has seen exponential growth across Africa, driven by factors such as increased internet penetration, mobile money adoption, and a passionate sports fan base. This article explores the market dynamics, statistics, challenges, and future trends of sports betting on…