Top Marketing Automation Software to Streamline Your Campaigns It is 2025 and marketing automation has become essential for businesses looking to optimize their marketing efforts, nurture leads, and enhance customer engagement. The right marketing automation software can help you automate…
Sending your customers the right messages at the right time is critical to their purchase decision. In the back end, you're tasked with keeping your marketing campaigns across technologies streamlined and your analytics clean so you can focus on optimising…
In 2025, event marketing has evolved into a sophisticated blend of technology, creativity, and strategy. Whether you're hosting a business conference, launching a new product, or organising a community event, email marketing remains one of the most effective tools for…
Email marketing remains one of the most powerful tools in a B2B marketer’s toolkit, especially in 2025. With every $1 spent on email marketing, businesses are seeing an average return of $36 (Source: Litmus). This high ROI makes email a…
Digital transformation in Nigeria has reached new heights, with brands leveraging every possible digital channel to connect with their customers. Among these, email marketing stands out as one of the most cost-effective and impactful methods for building meaningful customer engagement.…
Email marketing remains one of the most effective channels for businesses, boasting an average ROI of $42 for every $1 spent. But crafting effective email campaigns isn’t just about sending messages; it’s about sending the right message to the right…
In the competitive realm of B2B and SaaS marketing, achieving efficiency is crucial. Email campaign automation is one of the most powerful methods to enhance productivity and drive outcomes. Utilizing automation enables businesses to optimize workflows, increase engagement, and ultimately…
Automating email and SMS communication is becoming increasingly essential for businesses looking to streamline their messaging processes and enhance customer engagement. In this article, we delve into the world of Yournotify, a powerful platform designed to automate email and SMS…
Do you want to grow your e-commerce business with email marketing in Nigeria? If yes, come along Let's start by defining what email marketing is Email marketing has to do with directly marketing to a group of people through their…
Automation marketing is like having a personal assistant who tirelessly promotes your fintech startup 24/7. It involves using technology and software to automate repetitive marketing tasks and nurture leads throughout the customer journey. With automation marketing, you can create personalized…