Discover the latest stats and insights on personalized marketing. Learn how data-backed personalization can boost revenue for your business. Personalization as a marketing strategy has, for many marketers, become a buzzword with little real impact. Since many marketing professionals are…
Learn how to capture and convert customers this Black Friday. Discover proven acquisition, engagement, and retention strategies to maximize sales. For years, Black Friday has been known around the world as the day online shoppers can get massive discounts…
Discover how personalized marketing and automated communication can help your business retain customers Customer growth doesn’t happen by accident. From the moment someone discovers your product or service, to when they become a paying customer, and eventually evolve…
Most Nigerian businesses are failing because they haven’t mastered how to retain customers, and this gap is costing them profit and long-term growth. “DealDey, what kind of useless customer service do you guys run? You don’t reply to emails,…
As a Nigerian, you’ve probably experienced this before — after paying for groceries or filling your car’s tank, you open your banking app to make payment, and it simply refuses to load. You try again. You switch between Wi-Fi and…
Email remains the backbone of digital communication. Whether delivering receipts, OTPs, onboarding workflows, or marketing campaigns, businesses depend on reliable inboxing to protect revenue and customer experience. Yet the modern email landscape is more hostile than ever. Spam filters are…
When you buy hosting for your website, it’s tempting to think you can use the same server to send bulk emails. After all, it’s already configured to send and receive messages, and your hosting company provides a mail service —…
In 2025, startups face the same old challenge but in a new digital landscape: how do you grow with limited resources? Most founders I talk to default to acquisition as their first strategy. After all, more customers mean more revenue,…
Why Email Communication Matters Today Email remains the most reliable, measurable, and cost-effective communication channel for businesses worldwide. Whether it’s sending order confirmations, customer newsletters, onboarding sequences, or transactional alerts, email provides direct and personalized access to customer inboxes. In…
In today’s digital world, grabbing your audience’s attention is harder than ever. That’s where lead magnets come in. A lead magnet is a free resource or offer you provide in exchange for a potential customer's contact information, like their email…