When you buy hosting for your website, it’s tempting to think you can use the same server to send bulk emails. After all, it’s already configured to send and receive messages, and your hosting company provides a mail service —…
In 2025, startups face the same old challenge but in a new digital landscape: how do you grow with limited resources? Most founders I talk to default to acquisition as their first strategy. After all, more customers mean more revenue,…
Why Email Communication Matters Today Email remains the most reliable, measurable, and cost-effective communication channel for businesses worldwide. Whether it’s sending order confirmations, customer newsletters, onboarding sequences, or transactional alerts, email provides direct and personalized access to customer inboxes. In…
In today’s digital world, grabbing your audience’s attention is harder than ever. That’s where lead magnets come in. A lead magnet is a free resource or offer you provide in exchange for a potential customer's contact information, like their email…
Email is one of the most important communication tools for businesses, but many emails never reach the intended inbox. Instead, they land in spam or junk folders, limiting your ability to engage customers and prospects. Understanding and implementing email authentication…
Why Email Communication Matters Today Email remains the most reliable, measurable, and cost-effective communication channel for businesses globally. Whether it’s sending order confirmations, account alerts, customer newsletters, or onboarding sequences, email offers unmatched reach with direct access to customer inboxes.…
In recent years, Zoho Campaign has become one of the most recognized tools for email marketing globally. However, Nigerian and Africa startups often face challenges using platforms like Zoho Campaign: billing in dollars, lack of local support, and limited integration…
In a world where customers receive hundreds of emails and notifications daily, SMS for customer engagement stands out. With open rates hovering around 98%, SMS is the unsung hero of modern communication. But let’s be honest—no one wants to be…
When was the last time you followed up with a customer and got a response like, “Oh yes, thanks for the reminder!”? If it’s been a while, you're not alone. Most businesses are missing out on easy wins because they…
Email marketing remains one of the most cost-effective and high-ROI digital marketing strategies available. Whether you're running a startup, a growing e-commerce brand, or a well-established enterprise, having the right email marketing partner can make or break your strategy. This…