A/B testing is crucial for email marketing as it helps you to optimize your campaigns for better performance. You can determine what resonates best with your audience by testing subject lines, content, images, and call-to-action buttons. This leads to higher open rates, click-through rates, and conversions. Here is how to set up A/B testing on yournotify.

STEP 1: Locate the “campaigns” section on your dashboard

STEP 2: Select “Email” from the drop-down menu.

STEP 3: Click on “Create Campaign” Fill in the necessary information and click “submit”

STEP 4: Click on “Actions” and select “A/B Testing”

STEP 5: Click on “Activate” to activate A/B testing.

STEP 6: Create your campaign and click on “A/B testing” to set it up.

(Send your campaign based on either views or clicks and track when you want the results, split will send each percentage to campaign #1 and #2 and the rest will be sent to the winner manually or automatically)

STEP 7: Click on “View second version” to design your second campaign and click “Submit”.