Email Marketing

Segments allow you to group your audience based on specific criteria. If you no longer need a segment temporarily, you don’t have to delete it. Instead, you can deactivate it, keeping your settings intact for future use. Here is how to activate or deactivate your segments.   STEP 1: From your dashboard, navigate to the "Audience" section STEP 2: Select "Segments" from the drop-down menu STEP 3: Find the segment you want to activate or deactivate. Click on "Actions" next to it and select "deactivate" or "activate".

A pre-header text is important in an email because it serves as a quick preview of the message. It complements the subject line and can increase open rates by providing additional context and enticing recipients to engage. Effective pre-header text helps capture attention, improves click-through rates, and can lead to higher conversions, ultimately boosting the overall success of an email campaign. Follow these steps on how to add a pre-header text to your email campaign.   STEP 1: Locate the "Engagement" section on your dashboard. STEP 2:  Click on "Email" from the drop-down menu. STEP 3: Click on "Create Email". STEP 4: Fill in the information and click on "Submit". STEP 5: Create and design your campaign. STEP 6: At the right corner of your screen, click on "Body" and scroll down to "Preheader Text".  STEP 7: Click on "Submit".  

Adding social media icons to your campaign helps boost engagement by encouraging your audience to connect with you across multiple platforms. This not only increases your visibility but also strengthens your overall online presence. Follow the steps below to easily add social media icons to your campaign on Yournotify. STEP 1: From the dashboard, navigate to the 'Engagement' section. STEP 2: Click on 'Email' from the drop-down menu. STEP 3: Fill in the necessary details and click 'Submit'. STEP 4: Drag and drop the 'Social' block to the desired area to add your social media icons. STEP 5: Click on the icons you want to add to your email. STEP 6: Add the URL links for your social media accounts to each icon. and click 'Submit'.

Automation Series allows you to manage multiple triggers in one setup for both email and SMS. This works for automating campaigns and reminders like updates, birthdays, notifications etc. Here is a guide on how to create a campaign automation series on Yournotify.     STEP 1: Navigate to the "Engagement" section on the dashboard. STEP 2: Click on "Automation" from the drop-down menu. STEP 3: Click on "Create Automation" , select "Campaign" or "Automation", based on the type of automation you intend to run, and click on  "Submit". STEP 4: Click on "Action" and select "Setup" from the drop-down menu. STEP 5: Set up your automation series. You can also click on "Add New" to add more triggers to your series. Step 6: Click on "Submit".  

A campaign journey is the series of steps a subscriber takes after receiving an email, from opening it to completing a desired action. It involves tracking engagement, sending follow-ups based on behavior, and nurturing relationships post-conversion. Here is a guide on how to create a campaign journey on yournotify.   STEP 1: Locate the "Engagement" section from your dashboard.   STEP 2: Click on "Email" from the drop-down menu. STEP 3: Click on "Create Email"  STEP 4: Fill in the necessary information and scroll down to journey. You can add an action based on campaign metrics (Select either View or Click from the dropdown menu). After creating the campaign journey, you can track the steps your audience took after receiving an email campaign. By analyzing this data you can efficiently nurture leads and build stronger relationships with your audience.  

Automation Series allows you to manage multiple triggers in one setup for both email and SMS. This works for automating campaigns and reminders like updates, birthdays, notifications etc. Here is a guide on how to create a reminder automation series on Yournotify.     STEP 1: Navigate to the "Engagement" section on the dashboard. STEP 2: Click on "Automation" from the drop-down menu. STEP 3: Click on "Create Automation" , select the automation type   "Reminder" and click on  "Submit" STEP 4: Click on "Action" and select "Setup" from the drop-down menu. STEP 5: Set up your automation series. Choose either "Birthday," "Update," or "Notification" based on the type of reminder you wish to automate. Note: Select "Add new" if you want to add more triggers to your series. Step 6: Click on "Submit".  

Email campaigns allow you to communicate effectively with your audience, whether for promotions, updates, or newsletters. To ensure your emails resonate with your recipients, you need to craft clear, compelling content with strong calls to action. Here's how to create an email campaign on Yournotify.   STEP 1: Navigate to the 'Engagement' section from the dashboard. STEP 2: From the drop-down menu, select 'Email'. STEP 3: Click on "Create Email", Fill in the necessary details and click 'Submit'. STEP 4: Start designing your email campaign by dragging and dropping content blocks from the editor panel on the right.  STEP 5: You can also click "Show Templates"  by clicking on "Actions" to see and select from the ready-made templates in the system.     STEP 6: Before sending your campaign to your contacts, ensure you’ve sent a test email to check for errors. Once ready, click 'Submit' to launch your campaign.

Unlock your business's full potential with A/B testing. This allows you to compare different versions of your marketing campaigns to see which performs best. You can optimize customer experience, increase conversion rates, and drive growth by making data-driven decisions. Here is how to manually send the A/B testing winner on yournotify.     STEP 1: Locate the "Engagement" section on your dashboard. STEP 2: Select "Email" from the drop-down menu. STEP 3: Click on "Actions" button for the A/B testing campaign and select "Report". STEP 4: Click on "A/B Testing" STEP 5: To create a new campaign, click on "Action" for the winner campaign. STEP 6: Click on "Create Campaign" from the drop-down menu and click "Submit". ( This campaign will then be sent to the rest of the contacts in your list)  

Personalizing an email campaign on yournotify is crucial for building stronger connections with your audience. Personalized emails make your audience feel valued and understood. Addressing them by name and tailoring content to their interests and preferences creates deeper connections and builds long-lasting relationships.  Here is how to personalize an email campaign on yournotify.   STEP 1: Locate the "Engagement" section from your dashboard. STEP 2: Click on "Email" from the drop-down menu. STEP 3: Click on "Create Email". Kindly provide the required details to finalize the email. STEP 4: Go to the area you want to personalize, click on "Merge tags"  and select any of the options from "Campaign Name to Name" STEP 5:  Once the email is opened, each subscriber will automatically see personalized information, such as their fist name replacing the tag.    

Scheduling your email campaigns ensures your messages reach your audience at the right time for maximum engagement. It also streamlines your workflow, saves you time, and helps maintain consistent communication with your customers. Here's how to schedule an email campaign on yournotify.   STEP 1: Locate the "Engagement" section on your dashboard STEP 2: Click on "Email" from the drop-down menu. STEP 3 : Click on "Create Email" and fill in the necessary details. STEP 4: Select "Schedule ( Optional)" to set the date and time for delivering your campaign. STEP 5 : Click on "Submit".  

Campaign segmentation is the practice of dividing a target audience into smaller, more manageable groups based on specific characteristics such as demographics, geographic location or behaviors. Here is a guide on how to create an email campaign segmentation on Yournotify.   STEP 1: Locate the "Audience" section from your dashboard.   STEP 2: Click on "Segments" from the drop-down menu. STEP 3: Click on "Create Segments", Enter the Segment's Name. Segment Name: Choose a descriptive name that clearly identifies the audience Segment Type: Select either: Campaign: For segments based on specific campaign metrics, such as clicks, views, delivery etc Contact: For segments based on defined attributes, such as demographics, purchase history etc. STEP 4: To filter your segment, navigate to the segment name, click on "Actions," and select "Filter." STEP 6: Select the campaign(s) you want to segment, choose your desired metric, and proceed with generation. STEP 6: Click "Save"

A/B testing is crucial for email marketing as it helps you to optimize your campaigns for better performance. You can determine what resonates best with your audience by testing subject lines, content, images, and call-to-action buttons. This leads to higher open rates, click-through rates, and conversions. Here is how to set up A/B testing on yournotify.   STEP 1: Locate the "Engagement" section on your dashboard STEP 2: Select "Email" from the drop-down menu. STEP 3: Click on "Create Email" Fill in the necessary information and click "Submit" STEP 4: Click on "Actions" and select "A/B Testing" STEP 5: Click on "Activate" to activate A/B testing.   STEP 6: Create your campaign and click on "A/B testing" to set it up. (Send your campaign based on either views or clicks and track when you want the results, split will send each percentage to campaign #1 and #2 and the rest will be sent to the winner manually or automatically) STEP 7: Click on "View second version" to design your second campaign and click "Submit".  

Campaign type filters make it easy to manage your promotional and transactional campaigns across both email and SMS. This allows you to quickly sort and access specific campaign types, improving efficiency and organization. Whether you’re reviewing performance or managing ongoing campaigns, campaign type filters ensure you stay focused and productive, simplifying your workflow. Follow this guide to use the campaign type filters on yournotify.   STEP 1: From the dashboard, locate the "Engagement" section STEP 2: Select either "Email" or "SMS" from the drop-down menu STEP 3: To filter campaigns by "Promotional" or "Transactional" type, select either option from the drop-down.  

Personalization is essential for driving engagement in your email campaigns. Merge Tags help customize your messages by inserting specific information about your recipients. Using Merge Tags can make your communication more relevant and increase interaction. Below is a guide on how to use each Merge Tag for your email campaign on yournotify. How To Use First Name Merge Tag: The First Name Merge Tag adds a personal touch by automatically inserting the recipient’s first name into the email content. This allows you to greet each recipient individually, making the message feel more tailored and engaging. STEP 1: Go to the area you want to add your merge tag, select 'Merge Tags' and click on 'First Name' STEP 2: Once the email is opened, each subscriber will automatically see their fist name replacing the tag.     How To Use Last Name Merge Tag: The Last Name Merge Tag personalizes your message by dynamically inserting the recipient’s last name into the email content. This adds a professional and customized touch to your communication. STEP 1: Go to the area you want to add your merge tag, select 'Merge Tags' and click on 'First Name' STEP 2: Once the email is opened, each subscriber will automatically see their fist name replacing the tag.     How to use Email Address Merge Tag: The Email Address Merge Tag automatically inserts the recipient’s email address into the email content. This tag is particularly useful for confirming registration details, verifying account updates, or creating a personalized touch in your communication. STEP 1: Go to the area you want to add your merge tag, select 'Merge Tags' and click on 'Email Address' STEP 2: Once the email is opened, each subscriber will automatically see their email address replacing the tag.     How To Use Campaign Name Merge Tag: The Campaign Name Merge Tag  inserts the specific title of your email campaign directly into the email content. This tag allows you to reference the campaign name seamlessly, ensuring that your message feels consistent and relevant. STEP 1: Go to the area you want to add your campaign name, select 'Merge Tags' and click on 'Campaign Name' STEP 2: Once the email is opened, each subscriber will automatically see the campaign name replacing the tag.     How To Use Campaign Subject Merge Tag: The Campaign Subject Merge Tag dynamically inserts the subject line of your email campaign into the email content. This ensures the message is consistent with the campaign’s theme and purpose. STEP 1: Go to the area you want to add your campaign subject, select 'Merge Tags' and click on 'Campaign Subject' STEP 2: Once the email is opened, each subscriber will automatically see the campaign subject replacing the tag.     How To Add The Unsubscribe Merge Tag: The Unsubscribe Merge Tag allows you to include an easy-to-find link for recipients to opt out of receiving further emails. This tag is essential for email campaigns as it helps comply with email marketing regulations and offers recipients the option to manage their preferences. STEP 1: Go to the area where you want to add the unsubscribe link, select 'Merge Tags', and then click on 'Unsubscribe'. STEP 2: Once the email is sent, each recipient will automatically have the option to unsubscribe by clicking the unsubscribe link included in the email.     How To Add View Email in Browser Merge Tag: The View Email in Browser Merge Tag allows you to insert a link that lets recipients view the email in their web browser. This is particularly useful in case the email does not render properly in the recipient's inbox due to email client issues or settings. STEP 1: Go to the area where you want to add the View Email in Browser link, select 'Merge Tags', and then click on 'View Email in Browser'.  STEP 2: Once the email is sent, each recipient will automatically have the option to view the email in their browser by clicking the link provided.

Archives are the centralized repository or collection of past email campaigns. It typically stores copies of previously sent emails. Archives play a role in optimizing email marketing efforts by facilitating continuous learning and informed decision-making. Here is how to view email campaign archives on yournotify.   STEP 1: Navigate to the "Engagement" section on your dashboard STEP 2: Click on "Email" from the drop down menu. STEP 4: Click on "Archive". You can also share this link with your audience so they can access your past campaigns.        

Campaign analytics is crucial for understanding the performance of your email marketing efforts.  Analytics help identify what resonates with your audience and allows you to optimize future campaigns for better results. Analyzing campaign data helps you make informed decisions to improve ROI and drive success in your email marketing strategy. Here is a guide on how to view email campaign analytics.   STEP 1: Navigate to the "Engagement" section on the dashboard. STEP 2: Click on "Email" from the drop-down menu. STEP 3: Click on "Action" and select "Report" from the drop-down. STEP 4: Select "Analytics" to view your campaign analytics.      

Tracking where your traffic comes from and how it behaves on your website is essential for better understanding the impact of your marketing campaigns. UTM parameters are small bits of text added to URLs that enable precise tracking of email or SMS campaign performance in platforms like Google Analytics, helping you see which channels drive the most traffic and conversions. Here is how to add Google Analytics (UTM) to your campaigns.   STEP 1: From the dashboard, navigate to the 'Engagement' section and select 'Email' from the drop-down menu. STEP 2: Click on 'Create Email' STEP 3: Create your campaign and scroll down to 'Addons', Click on "Yes" from the drop-down. Click on "Submit"