Help centre / Email Marketing

How do I add email preheader text?

A preheader is the short preview text that supports the subject line in an inbox. Add it through the email editor or template’s preheader setting and use it to give the recipient a useful reason to open the message.

Keep it distinct from the subject line and preview the email on mobile. A good subject and preheader work together to explain what the reader will find inside.

Connect every marketing channel to one customer journey.

Capture and segment audiences, then coordinate email, SMS, WhatsApp, voice, Calls, push, in-app messages, conversations, automations, referrals, loyalty, rewards, ads, and developer APIs from one growth platform.

Get Started