Email marketing is a powerful tool for businesses to reach their target audience effectively. In Nigeria, several bulk email service providers offer a range of features, capabilities, and pricing plans to cater to the diverse needs of businesses. This article…
Digital transformation in Nigeria is a big thing now, and brands are leveraging every possible digital channel to connect with their customers. One of the cheapest and most effective ways of building customer engagement is no doubt email marketing, and…
According to marketers, email open rates and click-through rates are the most important email marketing metrics. Deliverability is not given enough attention, with only 35% of respondents monitoring the delivery rate of their newsletters. Let's do a quick Quick Definition…