First Name Merge Tag – {{ .Subscriber.FirstName }}

This merge tag pulls the first name of the recipient as stored in your contact list. It’s perfect for creating a friendly and approachable tone in your communication.

Use Cases:

• Sending casual emails or SMS where addressing by the first name feels natural.
• Automating greetings in promotions, reminders, or thank-you messages.
• Enhancing customer engagement through familiarity.

Example Usage:
Hi {{ .Subscriber.FirstName }}, we’re excited to share a special offer just for you!

Result:
Hi Adrian, we’re excited to share a special offer just for you!

API Integration:
When using the API, you can dynamically pull the subscriber’s first name into your campaigns.

Example Code: