Full Name Merge Tag – {{ .Subscriber.Name }}

This merge tag pulls the full name of the recipient as stored in your contact list. It ensures that your messages are personalized without requiring manual input for each subscriber. When used, it dynamically replaces the tag with the subscriber’s saved full name.

Use Cases:

• Sending formal emails or SMS where addressing someone by their full name is appropriate.
• Automating personalized greetings in newsletters, confirmations, and updates.
• Strengthening customer relationships by making messages feel personal.

Example Usage:

Hello {{ .Subscriber.Name }}, your appointment is confirmed for tomorrow at 10 AM. Please arrive 10 minutes early.

Result : Hello John Famous, your appointment is confirmed for tomorrow at 10 AM. Please arrive 10 minutes early.

API Integration:
When using the API, you can dynamically pull the subscriber’s full name into your campaigns. Here’s how it works:

Example Code:

In this example, the API fetches and inserts the full name stored in the list under the name field for personalized communication.