Adding personalization attributes to your SMS campaigns is a great way to create more tailored, engaging messages that resonate with each recipient. Personalization attributes allow you to dynamically insert specific details, such as a contact’s first name, location, or account balance, directly into your messages. This creates a more personalized and engaging experience for your contacts, helping your messages feel more relevant and tailored to each individual. Follow this guide to add personalization attributes to your SMS campaigns.
STEP 1: From your Dashboard, Navigate the ‘Audience’ Section and select ‘Lists’ from the drop-down menu.
STEP 2: Click on ‘Create List’
STEP 3: Title your list and click ‘Submit’
STEP 4: From the ‘Audience’ Section, select ‘Contacts’ from the drop-down menu.
STEP 5: Click on ‘Add Contact’, select ‘Import’ from the drop-down menu, Select the list that was created and click on ‘Choose File’.
STEP 6: Select your CSV file and click ‘Submit’.
STEP 7: Map the columns to the appropriate fields and click on ‘Add Field’ to add more fields. Click ‘Submit’.
- Name → name
- Telephone → telephone
- Amount Due → amountdue
- Renewal Date →renewaldate
STEP 8: Now that the contacts are ready, you can create a personalized SMS campaign. From the ‘Campaigns’ Section, Click on ‘SMS’ from the drop-down menu.
STEP 9: In the message editor, you can create a personalized message using attributes for each customer’s details.
If you’ve created custom attributes, such as location, email, color type, etc, you can reference them using the following format:
- {{ .Subscriber.Attribs.location }}: Inserts the recipient’s location.
- {{ .Subscriber.Attribs.email }}: Inserts the recipient’s email address.
- {{ .Subscriber.Attribs.colortype}}: Inserts the recipient’s color preference.
- Message Example:
“Hi {{ .Subscriber.FirstName }}, your subscription is due for renewal. The amount payable is {{ .Subscriber. Attribs.amountdue }} by {{ .Subscriber.Attribs.renewaldate }}.
This message will automatically pull in each subscribers first name, the amount they owe, and their renewal date from the CSV file, making it personalized for each recipient.
