Tracking where your traffic comes from and how it behaves on your website is essential for better understanding the impact of your marketing campaigns. UTM parameters are small bits of text added to URLs that enable precise tracking of email or SMS campaign performance in platforms like Google Analytics, helping you see which channels drive the most traffic and conversions. Here is how to add Google Analytics (UTM) to your campaigns.

STEP 1: From the dashboard, navigate to the ‘campaigns’ section and select ‘Email’ from the drop-down menu.

STEP 2: Click on ‘Create Campaign’

STEP 3: Create your campaign and scroll down to ‘Add ons’

STEP 4: Select ‘Add ons’ and click on ‘Yes’ from the drop-down. Click on ‘Submit’.