SMS personalization is crucial for building stronger connections with your audience. Personalized campaigns make your audience feel valued and understood. Addressing them by name and tailoring content to their interests and preferences creates deeper connections and builds long-lasting relationships. Here is how to personalize an SMS campaign.
STEP 1: Locate the “Engagement” section on your dashboard.
STEP 2: Click on “SMS” from the drop-down menu.
STEP 3: Click on “create SMS”, Select “Use personalization” and copy the personalization format you want to use.
STEP 4: Go to the area you want to personalize and Paste.
