A pre-header text is important in an email because it serves as a quick preview of the message. It complements the subject line and can increase open rates by providing additional context and enticing recipients to engage. Effective pre-header text helps capture attention, improves click-through rates, and can lead to higher conversions, ultimately boosting the overall success of an email campaign. Follow these steps on how to add a pre-header text to your email campaign.

STEP 1: Locate the “campaigns” section on your dashboard.

STEP 2:  Click on “Email” from the drop-down menu.

STEP 3: Click on “create campaign”.

STEP 4: Fill in the information and click on “submit”.

STEP 5: Create and design your campaign.

STEP 6: At the right corner of your screen, click on “Body” and scroll down to “Preheader Text”. 

STEP 7: Click on “Submit”.