STEP 1: Locate the “Audience” section from your dashboard.
STEP 2: Click on “Segments” from the drop-down menu.
STEP 3: Click on “Create Segments”, Enter the Segment’s Name.
- Segment Name: Choose a descriptive name that clearly identifies the audience
- Segment Type: Select either:
- Campaign: For segments based on specific campaign metrics, such as clicks, views, delivery etc
- Contact: For segments based on defined attributes, such as demographics, purchase history etc.